Announcements and news
DJI Phantom-1 sUAS
The Federal Aviation Administration (FAA) is looking to overhaul laws pertaining to the use of small unmanned aerial systems (sUAS), classified as aircraft weighing less than 55 pounds, within the next year. The released Notice of Proposed Rulemaking (NPRM) stipulates measures relating to the operation of non-recreational sUAS in terms of height restrictions, aircraft registration, daytime flight restrictions, operator certification, and line of sight restrictions. The NPRM first step in what is likely to be a yearlong process before enforcement of new regulations begins. The White House Office of Information and Regulatory Affairs, within the Office of Management and Budget (OBM), is conducting a ninety day review of the sUAS NPRM (Colborn, 2015). The OMB has indicated both the FAA and sUAS community lack adequate safety data.
The sUAS which crashed in White House grounds in early February was a contributing factor in the recent push for UAS reform. The current legal restriction on US operated sUAS has enabled foreign companies to gain an advantage in the commercial UAS market:
“Sky-Futures, a British company that dominates the use of drones to collect and analyze inspection data for oil and gas companies, says its business soared 700 percent last year as the normally conservative energy industry embraced the new technology. Co-founder and operations director Chris Blackford said the company is coupling drones with software and a better understanding of what works in the field, giving Sky-Futures ‘a head-start over the U.S because we understand pretty intimately the problems facing the oil and gas market, and how we can solve them with technology.’ Looser regulations outside the U.S. have created pockets of innovation attracting ideas, money and momentum, says Patrick Thevoz, co-founder and CEO of Swiss-based Flyability” - Jeremy Wagstaff, 2015
The international commercial UAS market is valued at $100 billion over the next decade, due to increased UAS applications in the forestry, oil and gas, law enforcement, and agricultural industries. Though military purchases are still dominant, though commercial unmanned aerial vehicle (UAV) spending currently accounts for roughly 12% of the global UAV market and is expected to rise to approximately $82.1 billion between 2015 and 2025 (Ballve, 2014). The FAA has estimated that, if regulations are changed, 7,500 commercial sUAVs could be flying in the US before the end of the decade.
In the global military UAV market, US firms have been losing their market share in recent years to Israeli, European, and Chinese firms due, to strict export controls. To help combat this, the Department of State recently announced it will expedite its review process of foreign military sales with respect to 300 km range 500 kg payload class UAVs—otherwise known as Medium-Altitude Long-Endurance (MALE) UAVs.
General Atomics MQ-9 "Reaper"
Under the 1987 Missile Technology Control Regime (which affects the sale of UAVs), the United States has historically sold few optionally armed UAVs, even among close allies. For example, MQ-9 “Reaper” sales have been limited to the UK, France, Italy, the Netherlands, and recently Spain. With the rise of the Islamic State of Iraq and the Levant, many Gulf allies are requesting additional American arms exports, such as the “Predator” XP. The Department of State has insisted the expedited review process will still adhere to the Missile Technology Control Regime guidelines. Under the foreign military sales program, any potential American UAV customers must:
- Act in accordance of international law, including humanitarian provisions
- Use armed UAVs only under a lawful basis e.g. self defense
- The nation will abstain from using UAVs for domestic surveillance purposes
- UAVs will employ procedures to limit collateral damage
Peter Lichtenbaum and Rachel Stohl argue the new aforementioned restrictions will lead to greater difficulties in exporting American MALE UAVs, despite the Department of State pledge to keep its review process to one year or less. If the US Government continues to inhibit the export of optionally armed American UAVs or similar products, states combating terrorism will find alternate suppliers. For example, the US Government recently barred the sale of additional Cobra helicopter gunships to Nigeria amid human rights concerns; Nigeria subsequently acquired Chinese CH-3 UAVs which it has deployed against Boko Haram militants.
Sources
- Small Unmanned Aerial Systems: What Will the FAA Do? , Mark Colborn , 2015.
http://www.aviationtoday.com/the-checklist/Small-Unmanned-Aerial-Systems-What-Will-the-FAA-Do&thinsp_84243.html - Drone policy improving — but we have a ways to go,
http://m.bizjournals.com/washington/blog/fedbiz_daily/2015/02/drone-policy-improving-but-we-have-a-ways-to-go.html?ana=e_wash_fedbiz&s=newsletter&ed=2015-02-26&u=P7IjntEqPC33GGhyR+ixPA0c3d4c12&t=1424990006&r=full - Game of drones: As U.S. dithers, rivals get a head start, Jeremy Wagstaff, 2015.
http://www.reuters.com/article/2015/03/08/us-tech-drones-idUSKBN0M40VM20150308 - Obama To Sell Armed Drones To More Countries, Patrick Tucker Marcus Weisgerber, 2015.
http://www.defenseone.com/technology/2015/02/obama-sell-armed-drones-more-countries/105495/ - What Obama’s Drone Export Policy Really Means, Peter Lichtenbaum and Rachel Stohl, 2015.
http://breakingdefense.com/2015/02/what-obamas-drone-export-policy-really-means - Obama administration to allow sales of armed drones to allies, Missy Ryan , 2015.
http://www.washingtonpost.com/world/national-security/us-cracks-open-door-to-the-export-of-armed-drones-to-allied-nations/2015/02/17/c5595988-b6b2-11e4-9423-f3d0a1ec335c_story.html - Rep. Hunter to Obama: Send Jordan the Predator XP, Joe Gould , 2015.
http://www.defensenews.com/story/defense/policy-budget/congress/2015/02/05/hunter-to-obama-send-jordan-the-predator-xp/22934783/ - TECH More: Mobile Internet of Things Drones BI Intelligence COMMERCIAL DRONES: Assessing The Potential For A New Drone-Powered Economy, Marcelo Ballve, 2015.
http://www.businessinsider.com/the-market-for-commercial-drones-2014-2
At growth[period], we are grateful for our veterans each and every day of the year. We believe that all veterans and their families should have access to the support and resources necessary to ensure they have the ability to live full and rewarding lives. Hope for the Warriors, a four-star Charity Navigator rated nonprofit organization, has just such a mission. We are proud to have worked alongside Hope for the Warriors for more than 10 years in support of its goal of creating opportunities for the veteran community, to include expanding its brand recognition as a first-tier nonprofit, increasing its donor base, and establishing a formal relationship with NASCAR.
The growth[period] team identified a key demographic overlap between the veteran community served by Hope for the Warriors and NASCAR’s constituency and devised a strategy to develop a partnership between the two organizations that ultimately led to a formal agreement. The effects of this partnership were immediate and significant, as Hope for the Warriors reported a three-fold increase in donations in the first year of the partnership alone, along with other valuable and tangible results.
Hope for the Warriors continues to provide valuable services to the veteran community, and its success in doing so has raised expectations for the future. On this #GivingTuesday, we encourage you to learn more about what Hope for the Warriors does - and explore how you might be able to help.
While holiday parties demand time and effort to execute, they are worth the effort. If you’re feeling particularly swamped, it might be tempting to host a scaled-down event or eliminate the party altogether. But, that isn’t usually the right call. When done well and within budget, holiday parties boost employee morale and set the groundwork to promote your organization’s brand in the new year.
Consider a “Widely Attended Gathering” (WAG):
To facilitate your ability to invite a wide audience to your holiday party, your legal counsel can get the event designated as a “widely attended gathering.” This designation will ensure that customers can legally attend the event in compliance with the appropriate ethics guidelines and laws. If you do throw a “WAG” holiday party, it becomes a great opportunity for customers to mingle with you and your staff. The holiday doldrums are usually less present at parties, which allows for more informal and upbeat interaction with your customers, targets, and teaming partners. (Just make sure to control, or stop, the alcohol flow to save yourself some headaches!)
How can a holiday party promote growth?
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Introduce your customers to your staff: Your party is an opportunity to get more members of your key staff in front of potential strategic partners or customers- allowing you to brag about your team in a social environment and help the groups connect, even if networking on their own isn’t their strength.
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Expand your network: If you’ve spent some time assembling a robust invitation list, your party can also strategically expand your network. Don’t underestimate the value of face time with valuable contacts in a pleasant and casual environment. The relationships that you build at your holiday party may prove invaluable come after the new year.
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Improve brand perception: A professional and well-planned holiday party can help create goodwill around your brand. This is particularly valuable for smaller businesses, as the event will reinforce the fact that you are a stable, profitable, and well-run business. Also, if you have a strategic invitation list, your holiday party will get your brand in front of a larger-than-usual audience, including some potential new contacts, for a feel-good reason.
Hosting a successful holiday party each year can lead to new opportunities in the future. The experts at growth[period] can create a plan that will lead to a strong start in the new year. Contact us to learn more about how we can help you develop a plan for strategic and sustainable growth.
