Finding the Right Opportunity for the Right Company
Background
Serco Inc, headquartered in Virginia, is the $1.7B North American division of Serco PLC, one of the world’s leading providers of public services, globally headquartered in England. Serco serves federal and state governments in the U.S., as well as the Canadian government, 15 other global locations and various commercial customers. Serco operates in four sectors of public service support: Health, Transportation, Defense, and Citizen Services.
Challenge
In August 2019, Serco Inc acquired Alion Canada for $225 million. This acquisition significantly expanded Serco’s work for the Canadian Government for multiple maritime programs. When Serco Inc approached growth[period], they were looking to expand their small footprint and to leverage the purchase of Alion to gain a deeper foothold into the Canadian market. Serco Inc contracted with growth[period] to provide two strategic market assessment projects—one focusing on space and defense and the other focusing on public sector markets.
Solution
The defense and space market strategic assessment (project 1) included:
- Addressable Canadian Defense and Space Market Strategic Plan
- Overall Canadian federal and provincial market environment analysis
- Canadian economic and political environment analysis
- Included obtaining a dinner invitation for Serco Inc’s CEO and the Prime Minister of Canada, Justin Trudeau*
- Creation of an updated Arctic Region strategy - including an analysis of the NWS...
Results
The defense and space market strategic assessment (project 1) included:
- Addressable Canadian Defense and Space Market Strategic Plan
- Overall Canadian federal and provincial market environment analysis
- Canadian economic and political environment analysis
- Included obtaining a dinner invitation for Serco Inc’s CEO and the Prime Minister of Canada, Justin Trudeau
- Creation of an updated Arctic Region strategy - including an analysis of the NWS...
