Post Acquisition Maritime Market Growth Integration
Background
Company "X", headquartered in Virginia, is the $1.7B North American division of one of the world’s leading providers of defense tech and maritime services, globally headquartered in Europe. Company "X" serves federal and state governments in the U.S., as well as 16 other global locations and various commercial customers. Company "X" operates across federal market sectors worldwide
Challenge
In August 2019, Company "X" acquired Company "Y" for $225 million. This acquisition significantly expanded Company "X"’s work for multiple maritime programs. When Company "X" approached growth[period], they were looking to expand their small footprint and to leverage the purchase of Company "Y" to gain a deeper foothold into the global maritime drone market. Company "X" contracted with growth[period] to provide two strategic market assessment projects—one focusing on underwater drones and the other focusing on global maritime vehicle markets.
Solution
The maritime vessel and drone market strategic assessment (project 1) included:
- Addressable Maritime Underwater Autonomous Vehicle and Maritime Vessel Market Strategic Plan
- Overall maritime federal and international market environment analysis
- Global drone warfare economic and political environment analysis
- Included obtaining a dinner invitation for Company "X"’s CEO and the Prime Minister of Canada, Justin Trudeau*
- Creation of an updated Arctic Region strategy - including an analysis of the NWS...
Results
The defense and space market strategic assessment (project 1) included:
- Addressable Canadian Defense and Space Market Strategic Plan
- Overall Canadian federal and provincial market environment analysis
- Canadian economic and political environment analysis
- Included obtaining a dinner invitation for Company "X"'s CEO and the Prime Minister of Canada, Justin Trudeau
- Creation of an updated Arctic Region strategy - including an analysis of the NWS...
