At growth[period], we specialize in horizontal, as well as vertical, market penetration. We often suggest to our clients – and they often come to us with the desire – to expand into lateral markets, where their existing strengths can be leveraged in new ways. Perhaps they are looking to bridge the gap from one vertical to another (an IT firm moving into the healthcare arena, for example), or maybe their goal is to expand horizontally within a single vertical (a firm using their law enforcement strengths to focus on border security). Either way, we understand the federal sector in a way that enables us to expertly navigate it for our clients.
Knowing the ins and outs of the entire federal market gives growth[period] executives the edge needed to see opportunities for our clients that lay outside their normal range of activity. We are familiar with the customer culture within most government entities and can easily identify related work at lateral agencies where positive relationships and performance for current customers would resonate well. We'll help our clients build a profile of parallel work that strengthens their position horizontally throughout the market.
We'll also provide total support for clients as they tackle the full spectrum of business development activities that are entailed in this type of expansion, including market research, opportunity identification, industry positioning, branding, go-to-market preparation, problem solving, M&A research, etc.
what they say
“growth[period] is an organization that has outstanding skills in matching organizations to end-user needs. They are quick to assess requirements, tireless in pursuing potential solutions and precise in their communications. Their analytical capabilities combined with sound judgment and reliability are only several of many important reasons why they are chosen to represent blue-chip companies to drive and build profitable business.”
Gail Hoffman, Executive, Visual Defense