At growth[period], we are grateful for our veterans each and every day of the year. We believe that all veterans and their families should have access to the support and resources necessary to ensure they have the ability to live full and rewarding lives. Hope for the Warriors, a four-star Charity Navigator rated nonprofit organization, has just such a mission. We are proud to have worked alongside Hope for the Warriors for more than 10 years in support of its goal of creating opportunities for the veteran community, to include expanding its brand recognition as a first-tier nonprofit, increasing its donor base, and establishing a formal relationship with NASCAR.
The growth[period] team identified a key demographic overlap between the veteran community served by Hope for the Warriors and NASCAR’s constituency and devised a strategy to develop a partnership between the two organizations that ultimately led to a formal agreement. The effects of this partnership were immediate and significant, as Hope for the Warriors reported a three-fold increase in donations in the first year of the partnership alone, along with other valuable and tangible results.